The partnership adds to VICTOR’s current portfolio as equipment supplier of the TotalEnergies BWF Thomas & Uber Cup Finals and TotalEnergies BWF Sudirman Cup Finals until the end of 2025.
The HSBC BWF World Tour Finals is headed to the burgeoning sports hub of Hangzhou for the very first time.
BWF Secretary General Thomas Lund said: “VICTOR has consistently demonstrated innovation in the evolution of badminton equipment, setting new standards for performance and technology within the sport.
“We are delighted to partner with VICTOR as our flagship HSBC BWF World Tour Finals finds its new home in Hangzhou.”
The synergy between BWF and VICTOR promises to elevate the HSBC BWF World Tour Finals, reflecting the shared commitment to the development and promotion of the sport of badminton.
VICTOR’s Chairman Jeff Chen stated: “We are honoured to be appointed as the Official Equipment Partner for the HSBC BWF World Tour Finals and to collaborate with BWF in establishing a prestigious annual event for the next four years.
“VICTOR has maintained an unwavering dedication to promoting badminton sports. We eagerly look forward to witnessing the world-class competition in Hangzhou, joined by fans from across the globe.”
The HSBC BWF World Tour Finals 2023 will be played at the Hangzhou Olympic Sports Centre Gymnasium from 13-17 December.
VICTOR, a world’s leading brand in badminton industry founded in 1968. VICTOR has been dedicated to innovating the most advanced technologies for badminton rackets, footwear, apparel, and badminton-specific accessories. VICTOR products are welcomed and sold in more than 60 countries across five continents.