BWF Partners with WinBox for HSBC BWF World Tour Finals

The Badminton World Federation (BWF) has appointed Winbox as official gaming partner of the HSBC BWF World Tour Finals 2022 being held in Bangkok, Thailand 7-11 December.

WinBox is an international online entertainment platform that offers a great selection of online games in Thailand, Malaysia, and Indonesia.

The season-ending HSBC BWF World Tour Finals 2022 returns to Bangkok after the city last hosted it in January 2021.

BWF Commercial & Communications Director Owen Leed said: “We are excited to announce our partnership with online gaming platform WinBox as we look to strengthen the profile of our flagship end-of-year HSBC BWF World Tour Finals in the region,” Leed said.

Gabriel Lee, Managing Director of WinBox, added: “It is our pleasure to participate in one of the biggest badminton tournaments on the calendar and also reaffirms our position as an international sports entertainment brand.

“We are looking forward to improving the awareness of badminton in partnership with the BWF.”

The deal was brokered by BWF’s Commercial and Broadcast partner, Infront Sports & Media.

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